Animated series

Bumblebee holds the distinction of being the second-ever character to appear on-screen in the original Transformers animated series, while on a mission to recover a small clutch of energy conductors with Wheeljack, illustrating the energy crisis holding sway over their home planet of Cybertron. Bumblebee was subsequently among the Transformers aboard the Ark as it set off searching for new worlds and new energy sources, which crashed on Earth, causing the Transformers within to be trapped in stasis for four million years. Awakening in 1984, Bumblebee distinguished himself by helping Ironhide quell a raging river and using his small size to help Sparkplug Witwicky plant explosives in the midst of a Decepticon mining operation.

He later befriended Sparkplug's son Spike, but their first adventure together was not a pleasant one, as they were both kidnapped by the Decepticons, and Bumblebee was brainwashed into luring the other Autobots into a trap.

As a regular character throughout the show's first two seasons, spanning 1984-1985, Bumblebee's escapades were almost always carried out alongside Spike. His adventures have taken him back to Cybertron, to the prehistoric Dinobot Island, the sunken city of Sub-Atlantica, a world of alien giants, a debaucherous gambling asteroid locale and more. He has been scorched by acid rain, fought as a mindless gladiator, been mauled by a monstrous alien cat, quested for "robotic insecticide" and, in one of his most significant roles, was one of the few Autobots to survive a brainwashing scheme by the Decepticons, leaving it up to him to save his comrades.

In the episode 51, "Prime Target" the big game hunter Lord Cholmondeley captured a secret Soviet jet, leading to panic of possibly war. Cholmondeley then set his sights on the ultimate trophy, the head of Optimus Prime. In order to lure Optimus in Cholmondeley captured Bumblebee and several other Autobots. Optimus Prime accepted Cholmondeley's challenge and defeated the big game hunter and freed the Autobots.

In the episode 59, "Trans-Europe Express" a charity auto race from Paris France to Istanbul Turkey was held. The Autobots Bluestreak, Bumblebee, Sideswipe, Smokescreen, Sunstreaker, Tracks and Wheeljack participated along side several human racers including Augie Canay. Meanwhile Megatron had been able to discover the whereabouts of the Pearl of Bahudine, the power core of a Cybertronian weather control machine. Megatron had the Stunticons eliminate the Autobots from the race while stealing Augie's car to use it's experimental engine's metal to make a control device for the pearl. Bluestreak, Tracks, Bumblebee and Augie were able to stop the Decepticons by unleashing the power of the pearl, but to stop the pearl Bumblebee had to destroy it. Augie had the gold shell of the pearl sold and the money given to charity when he learned the race was a fake set up by the Decepticons merely to get his car.

By the time of Transformers: The Movie, set in the Earth year 2005, the Autobots had been forced off of Cybertron, and Bumblebee and Spike manned Moonbase Two on one of the planet's satellites as the Autobots prepared a strike to take back the planet. The attack was scuppered by the sudden appearance of the giant planet-eating robot Unicron, who consumed Moonbase One as Spike and Bumblebee looked on in horror. As Unicron turned on their moon, the pair set a cache of explosives to detonate in his maw and abandoned the base in a small shuttle, but the detonation failed to even scratch the chaos-bringer and he inhaled their ship. Deep in his digestive system, the pair were trapped on a conveyor that would drop them in an acid vat, but they were saved by Spike's son Daniel, and they and the other Autobots escaped Unicron's body as it was destroyed through the power of the Autobot Matrix of Leadership.

Bumblebee was one of the few characters from the beginning of the series to continue appearing in the show's third season, set in 2006, where he could regularly be found performing duties in Autobot City on Earth. He and Spike were reunited for an old-school adventure when the ghost of Starscream invaded the city in order to steal the eyes of the giant Autobot Metroplex, but they were unable to stop the villain from accomplishing his task.

When the body of the deceased Optimus Prime was recovered from space by a pair of Transformer-hating human scientists who intended to use it to lure the Autobots into a trap, Bumblebee was part of the rescue team lead by Rodimus Prime to recover it. Entering the lab, some of the Transformers were exposed to rage-inducing alien spores that caused them to run wild, and although Bumblebee avoided infection, he was seriously damaged by the rampaging Superion. A member of the alien race called the Quintessons subsequently repaired and restored Optimus Prime to life in order to stop the "Hate Plague", and also worked his technical wizardry on Bumblebee. The little Autobot had been so severely damaged, however, that he required an entire reconstruction. In his new, shiny body, he commented that he had gone beyond just being Bumblebee, and was now a "gold bug", prompting Optimus Prime to redub him "Goldbug." As Goldbug, Bumblebee traveled with Optimus Prime to the planet of Chaar in order to secure a heat resistant alloy that could protect him from the plague, only to be infected on the mission and later cured when Prime used the power of the Matrix to purge the plague.

Goldbug also enjoyed a brief appearance in the fourth and final season of the series, defending Autobot City and Cybertron against a massive Decepticon attack. Because of a scene showing Bumblebee instead of Goldbug, it still makes him one of only nine characters to appear in all four seasons of the show.

After the animated series ended in the U.S. Bumblebee appeared in animated form in the commercial for the Classic Pretenders.